BEHATI is defined as the value of having ‘heart’ in the Malay language, to represent the heart of culture and the Malaysian spirit. Since 2018, BEHATI has been pushing boundaries of traditional cultural wear of Malaysia, with innovative approach on contemporary traditional creations by Kel Wen. Known for the viral oversized ‘Baju Melayu’, the brand recreate traditional garments with a modern take on its construction and details. The brand aims to move Malaysian culture forward with its multiracial identity as its roots. Blending all races of Malaysia to explore the Malaysian identity. BEHATI creates a vision of marriage between cultures to signify unity, harmony and blessings. Through the advancement of techniques and style, the brand is committed to preserve the traditional crafts of Malaysia.